id
Definition:
The id is made up of the basic untamed desires which demand immediate gratification. The id is regulated by the EGO and the super ego. In marketing, the concepts are important in explaining buying behaviour and are central to MOTIVATION RESEARCH.
Cross-References:
[ego]
[Freud, Sigmund]
[motivation research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Fletcher], [1998].