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The Westburn Dictionary of Marketing
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I
IBA
IBA Code of Advertising Standards and Practice
id
idea generation
idea screening
ILR
image
imitative strategy
impact
imperfect competition
implementation
implied warrenty
imports
impression
impression formation consumption
impulse goods
impulse purchase
in pack
in pack
in supplier
in toto
incentive
incentive marketing
income
income effect
income segmentation
Incorporated Society of British Advertisers (ISBA)
incrementalism
Independent Broadcasting Authority (IBA)
Independent Local Radio (ILR)
Independent National Radio (INR)
independent retailer
Independent Television (ITV)
Independent Television Association (ITVA)
Independent Television Authority (ITA)
Independent Television Commission
Independent Television Companies Association (ITCA)
independent variable
in-depth interview
index
indirect costs
indirect observation
individual branding
industrial advertising
industrial buying process
industrial distributor
industrial goods
industrial market
industrial marketing
industrial marketing research
industrial product
industrial service
industry
inelastic demand
inept set
inert set
inertia selling
inferential statistics
inferior goods
inflation
influencer
infomercial
informal group
informant
information inputs
information processing
information search
informative advertising
informative label
in-home retailing
in-house advertising service
in-house marketing research
initiator
inner-directed
innovation
innovation
innovators
input-output data
INR
inseparability
insert
insertion
inset
installed base
instant gratification
Institute of Direct Marketing
Institute of Export
Institute of Practitioners in Advertising (IPA)
institutional advertising
institutional market
in-store promotion
intangibility
integrated software
intellectual property
intensive distribution
intensive interview
interaction effect
interactive MIS
interdependence technique
intermedia comparison
intermediary
internal marketing
internal secondary data
internal validity
International Advertising Association (IAA)
international marketing
international trade
interpersonal response traits
interpolation
interval scale
interview
interviewer
intramedia comparison
intrapreneurship
introduction stage
introductory offer
intuition
invention
inventory
Inventory Audit of Retail Sales
invisible assets
invisible trade
invoice
invoice discounting
involvement
IPA
ISBA
island displays
ITC Code of Advertising Standards and Practice
ITCA
item nonresponse error
itemised rating scale
ITV homes
ITV region
ITVA
I