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Home→The Westburn Dictionary of Marketing→H→hypermarket

hypermarket

Definition:
A store of 50,000 square feet or more, generally at one level, with an inventory of food and non-food merchandise, which may include domestic and garden appliances, furniture, camping equipment, convenience products and clothing. All sales are completed by self-service and transported by the purchaser. Car parking facilities require the store to be free-standing in a low-cost location close to a motorway or dual carriageway, since the catchment area extends a considerable distance.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.