hype
Definition:
A slang term used to describe exaggerated and/or excessive publicity for a PRODUCT or event. The implication is that one should be particularly careful in evaluating 'hyped' products.
Cross-References:
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.