• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→H→house style

house style

Definition:
A printing term used to describe a particular style of layout and typeface used by a company for their printed outputs, e.g. brochures, letter headings, corporate logos.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker],.