house journals
Definition:
Publications organized by private organizations primarily for the benefit of their employees. They are frequently important vehicles for marketing the company to the company.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.