horizontal publication
Definition:
A publication directed at readers who have one main characteristic in common but who are located in a variety of organizations or locations, e.g. The Director. The implied alternative is a VERTICAL PUBLICATION.
Cross-References:
[vertical publication]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.