horizontal marketing systems
Definition:
The system developed when two or more companies cooperate, or form a new company by combining assets, which will provide greater benefits than by acting alone. The purpose of cooperation is to offer a better service to the market on a national rather than local level.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.