homogeneous shopping goods
Definition:
Product for which the consumer is willing to expend effort seeking the best buy, but which products are seen to be similar in terms of quality, style, durability. Demand is likely to be responsive to price changes.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.