hoarding
Definition:
The traditional name for a POSTER SITE, little heard nowadays. Technically, it is the wooden framework on which posters are posted, more often called a 'panel' by contemporary media professionals.
Cross-References:
[poster site]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.