historical trend
Definition:
The pattern revealed (e.g. of sales, MARKET growth) through the ANALYSIS of past or historical data. Such data are declining in importance as a basis for developing FORECASTS of future outcomes.
Cross-References:
[market]
[analysis]
[forecast]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.