high-involvement products
Definition:
Goods which possess a particularly high salience for the individual as they are perceived as being important in expressing the individual's personality and in helping them achieve personal goals.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.