heuristic programming
Definition:
A simulation method which seeks to understand the process of solving problems, especially the mental operations typically useful in this process. In essence, this term is used to describe the efforts involved in developing and computerizing the 'rules of thumb' an individual relies upon to solve complex, ill-structured problems.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis],.