heterogeneous shopping goods
Definition:
Products for which the purchaser is willing to expend effort seeking the best buy, and which are regarded as having different qualities, style, or durability. Demand for such products is less likely to be responsive to price changes.
Cross-References:
[homogeneous shopping goods]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.