heterogeneity
Definition:
One of the characteristics associated with the creation of services which distinguishes them from products which are usually homogeneous being the output of a standardised manufacturing process.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.