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Home→The Westburn Dictionary of Marketing→H→heavy half phenomenon

heavy half phenomenon

Definition:
This occurs where a limited number of users constitute the major part of the demand for a product or service, with the balance fragmented among a large number of small or irregular users.

Cross-References:
[Pareto analysis]

Links:

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker],.