handout
Definition:
An official news item given to the press for publication. In addition to this strict definition a 'handout' has come to be used in common usage in the following two ways. (1) Any documents handed out to students in educational establishments or other training institutes that relate to or give a summary of the lecture. (2) Free brochures or pamphlets, or even product examples, given away at an exhibition stand or trade show stand, which provide information about the products on display, or elsewhere.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore],.