habit
Definition:
A consistent pattern of behaviour that is performed without considered thought. Many purchasing situations are habitual and the consumers will not change their behaviour without a major stimulus to do so.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Fletcher],.