guaranteed homes ratings (GHR)
Definition:
A term more or less exactly interchangeable with GUARANTEED HOMES IMPRESSIONS. Television RATE CARDS may in practice describe both as 'guaranteed home(s) packages'.
Cross-References:
[rate card]
[guaranteed homes impressions (GHI)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.