growth stage
Definition:
The phase in the PRODUCT LIFE CYCLE when sales begin to accelerate and grow rapidly.
Cross-References:
[product life cycle (PLC) concept]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.