group discussion
Definition:
Research technique designed to study the interaction of group membership on individual behaviour, with a free exchange of ideas, beliefs and emotions helping to form a general opinion about the subject.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton],.