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Home→The Westburn Dictionary of Marketing→G→gross sales

gross sales

Definition:
The nominal value of sales, before allowing for special (not standard) discounts which will affect the cash revenue. Net sales, then, equals 'cash' and is the actual money paid by purchasers after the discounts have been allowed. Where the discounts have a real element of discretion to them (i.e. are not absolutely essential to achieving the sale) they must be considered as part of the marketing budget: hence the necessity to account for such expenditure and the value of gross sales.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.