gross margin
Definition:
Allowing for the very great looseness in the use of accountancy/financial terms, this term in practice usually refers to the contribution towards profits left after direct (variable) costs have been deducted from sales revenue. Also called gross profit or net contribution.
Cross-References:
[contribution analysis]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.