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Home→The Westburn Dictionary of Marketing→G→green movement

green movement

Definition:
A social movement akin to CONSUMERISM which is concerned about the impact of consumption on the natural environment and particularly the use or destruction of non-renewable resources. Pollution and waste disposal/recycling are high on the 'green' agenda. In some countries like Germany the green activists have formed a political party and have a significant impact on government policy.

Cross-References:
[consumerism]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.