green marketing
Definition:
The marketing of goods which are seen to be environmentally 'friendly' and promoted as such e.g. refrigerators and aerosols without CFC which destroys the ozone in the atmosphere, wood and paper products made from renewable forests, recycled materials etc.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.