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Home→The Westburn Dictionary of Marketing→G→Green, Paul E

Green, Paul E

Definition:
S.S. Kresge Professor of Marketing at the Wharton School, University of Pennsylvania. A member of the editorial boards of both the Journal of Marketing and the Journal of Marketing Research, he has published several books and many articles in the field of marketing research. Over the years, his research interests have included areas such as BAYESIAN decision theory, multidimensional scaling and CONJOINT ANALYSIS.

Cross-References:
[Bayesian theory] [conjoint analysis]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kevin A. Boyle],.