graphic rating scale
Definition:
A rating scale where RESPONDENTS show the intensity and direction of their response to a scale by making a mark on a line drawn between two labelled extremes.
Cross-References:
[respondent]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.