GIGO syndrome
Definition:
An acronym for 'Garbage In, Garbage Out', which emphasizes that the output of a system or ANALYSIS is directly dependent upon the quality of the inputs to that system or analysis.
Cross-References:
[analysis]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.