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Home→The Westburn Dictionary of Marketing→G→geographical concentration

geographical concentration

Definition:
The extent to which a TARGET MARKET is, or is not, geographically dispersed. In the marketing of many industrial goods, high geographical concentration may be found, e.g. in the UK, the textile industry used to be heavily concentrated in the North of England, car manufacture in the Midlands etc. Concentration is a factor of great marketing importance where, for example, transportation costs are very high, e.g. bulk animal feeds.

Cross-References:
[target market]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.