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Home→The Westburn Dictionary of Marketing→G→geographic organization

geographic organization

Definition:
The organization of a firm based on geographical locations in order that production units may be close to the customer. This is important where the product is highly perishable, e.g. bakery products, or the unit value is low in relation to transport costs, e.g. cement, aggregates, hire plant and equipment. Each unit will normally have responsibility for both production and sales.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.