geodemographics
Definition:
The study and analysis of population in terms of geographical location. Popularised by the development of programmes such as ACORN and the growth of DATABASE MARKETING.
Cross-References:
[ACORN]
[database marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.