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Home→The Westburn Dictionary of Marketing→G→generic name

generic name

Definition:
The name given to a class of product, for example washing powder, as against PRODUCT/BRAND NAME within the product field - Daz, Ariel. (2) In marketing, a term frequently used to denote a product/brand name which has come to stand for the product category, for example people may refer to 'a Hoover', or 'a Biro', where the generic terms are vacuum-cleaner and ball-point pen.

Cross-References:
[product] [brand name]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.