generic brands
Definition:
Products distinguished by the name of the product itself, e.g. washing-up liquid, but without any other name or identity such as the manufacturer's or retailer's name.
Cross-References:
[generic name]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.