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Home→The Westburn Dictionary of Marketing→G→Gallup

Gallup

Definition:
Originally started in the USA by Dr. G.H. Gallup, there are now independent Gallup companies all over the world. They come together as Gallup International, with its secretariat based in the British Gallup. Gallup is a full-service research company offering a complete range of research facilities including its own field force of over 450 interviewers. Gallup is a founder member of Gallup International Research Institutes, a worldwide association of independent market research companies. Gallup is a household name, and was one of the first independent market research companies in Britain, founded in 1937. Gallup's operations cover a wide range, the main services are as follows: ADVERTISING and communication, publishing periodicals and media research, OMNIBUS SURVEY, social, ethical and religious studies, computer analysis, ad hoc services, QUALITATIVE RESEARCH and the Gallup Poll. The Gallup political opinion poll represents the most well-known of the Gallup research services as far as the general public is concerned.

Cross-References:
[advertising] [omnibus survey] [qualitative research]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker],.