frequency
Definition:
The number of times an individual reader, viewer or listener sees or hears a given ADVERTISEMENT or COMMERCIAL in an advertising CAMPAIGN. Average frequency is computed as gross cover divided by net cover and is usually expressed in terms of OPPORTUNITIES-TO-SEE or 'OTS' even in the case of radio listening.
Cross-References:
[opportunities-to-see (OTS).]
[coverage]
[commercial]
[advertisement, advert, ad]
[Campaign]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.