freesheet

Definition:
The technically correct description is 'local free newspapers', according to BRITISH RATE & DATA. These weekly papers, made up almost exclusively of CLASSIFIED ADVERTISEMENTS and SEMI-DISPLAY placed by private advertisers and local trades and services, are distributed door-to-door in a defined geographical area, and carry no COVER PRICE. Printing and distribution costs are met in full by revenue from advertisers, who pay for certain distribution to all households in the circulation area. Freesheets provide strong competition for local weekly paid-for newspapers. More than 900 are published in total in the UK, exactly three times as many as when the first edition of this dictionary appeared five years ago. Scotland still has less than half as many titles per capita as England, and lags well behind both Wales and Northern Ireland in this respect. CIRCULATION figures are independently audited by VERIFIED FREE DISTRIBUTION.

Cross-References:
[cover price] [verified free distribution (VFD)] [circulation] [semi-display] [British Rate & Data (Brad)] [classified advertising]

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