fragmented industry
Definition:
One in which there are many small players and good opportunities for a NICHE STRATEGY.
Cross-References:
[niche strategy]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.