forward integration
Definition:
The acquisition by a member of a DISTRIBUTION CHANNEL, of a facility or establishment, closer to the market. The acquisition allows the exercise of more control over the distribution of the product.
Cross-References:
[distribution channel, functions of]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.