Food and Drug Administration (FDA)
Definition:
The American (US) agency responsible for setting standards for all foods, drugs and cosmetic products. All new products must be submitted to the FDA for approval with full evidence that they are effective and will not cause harm to consumers.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.