fly poster
Definition:
An illicit poster placed on an ADVERTISING hoarding, often on top of the existing poster, although rarely of the same size.
Cross-References:
[advertising]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore],.