flexible price policy
Definition:
A PRICING STRATEGY sometimes referred to as 'charging what the market will bear' in which the seller offers the same product at different prices according to the bargaining power of the customers and their perceived ability to pay.
Cross-References:
[pricing strategies]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.