flagship
Definition:
The most important and best-known PRODUCT or BRAND in a firm's range; the object on which its reputation depends.
Cross-References:
[brand]
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.