filler spot
Definition:
A short spot, not yet bought by an ADVERTISER but needed to fill a COMMERCIAL BREAK. Such spots may be offered by the MEDIA OWNER as a last-minute deal at a substantial discount.
Cross-References:
[media owners]
[commercial break]
[advertiser]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.