family buying
Definition:
As a group the family exhibits all the aspects of any organization: the differences among families that affect their consumer behaviour lies in how they are organized. Every family must have someone who is responsible for acting as the purchasing agent for the group as a whole, with considerable interpersonal communication and influence about products regardless of who buys or who, on the surface, appears to make the decision about what to buy.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton],.