family brand
Definition:
A BRAND NAME/identity used for two or more PRODUCTS usually produced by some manufacturer, e.g. Ford, Heinz, Philips. However, family brands are also associated with major RETAILERS such as Sears, Marks & Spencer and C&A etc.
Cross-References:
[brand name]
[product]
[retailer]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.