factorial design
Definition:
An experimental design used to study the effects of two or more variables: the values of the variables are called levels of factors, and observations are taken on designed combinations of levels of factors. A complete factorial design involves all possible combinations of levels of factors. Factorially designed experiments are typically processed by ANALYSIS OF VARIANCE.
Cross-References:
[analysis of variance (ANOVA)]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.