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Home→The Westburn Dictionary of Marketing→E→external secondary data

external secondary data

Definition:
Information that is available for MARKET RESEARCH requirements which has been compiled outside the organization for some purpose other than the current research investigations, and is available for purchase or can be accessed in libraries. Examples are government reports/ statistics, newspaper/journal articles, computerized on-line data information services, published MARKET RESEARCH reports etc.

Cross-References:
[market research]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].