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Home→The Westburn Dictionary of Marketing→E→exhibition

exhibition

Definition:
An organized display of goods, equipment etc. by manufacturers. There is usually a common thread, e.g. computer equipment and supplies, medical diagnostic equipment, chilled foods or toys. Participating selling companies are invited by the organizing company or association to rent floor space and display their merchandise. Potential customers are either given a complimentary pass or are required to purchase a ticket. Such events are normally advertised in the appropriate TRADE PRESS.

Cross-References:
[trade press]

Links:

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].