executive judgement
Definition:
Any decision where the decision maker uses judgement rather than facts. Often used for SALES FORECASTING and setting ADVERTISING APPROPRIATIONS.
Cross-References:
[sales forecasting]
[advertising appropriation (budget and setting)]
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Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].