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Home→The Westburn Dictionary of Marketing→E→exclusive dealing

exclusive dealing

Definition:
A requirement by the seller or lessor that customers sell or lease only the supplier's products or no other directly competitive products. The buyer benefits in some way, such as the exclusive right to deal with that supplier's products in a stated territory. The freedom of suppliers to enforce such agreements is restricted in the EEC by the Treaty of Rome. and in the UK by the Fair Trading Act.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].